Mike has been a leader in eCommerce retail for over a decade, with experience leading Flywheel's Retail, Content, Supply Chain, and Innovation verticals. Today, Mike oversees FW's AI Acceleration team with a focus on accelerating business outcomes with generative AI and democratizing innovation by lowering tech learning curves. In his role overseeing content, he is creating faster AI content workflows and helping brands take unnecessary touchpoints out of the digital experience, moving manufacturers and retailers closer to a frictionless digital catalog. He has worked globally across a variety of CPG categories in North America, LATAM and EMEA. Mike's prior experience includes In-Store media at News America Marketing and Digital Commerce at Compass Marketing.