Grocery is entering a new era of AI-powered commerce shaped by changing consumer expectations. As shoppers increasingly turn to conversational tools for recommendations, meal planning, and purchase decisions, leading retailers are investing in AI assistants and agentic capabilities that can streamline shopping, personalize engagement, and accelerate conversion. This session will explore how consumer shopping behaviors are evolving, how grocery retailers are adapting their digital experiences and technology strategies in response, and what it will take to build the capabilities needed to compete in an increasingly AI-driven path to purchase.