Full Name
Brendan O'Brien
Job Title
Director, Commercial Insights
Company Name
Speaker Bio
Brendan O’Brien leads the Insights portfolio expansion initiative for 84.51°, extending the utility of 84.51°’s data and science assets through technology. Since joining the team in 2020, Brendan has played a key role in building 84.51° Insights product experiences, including 84.51° Collaborative Cloud – a product created for data scientists and data engineers.

His team diagnoses and solves pain points commonly faced by our clients' advanced analytics teams, and he builds productive, long-term relationships with CPG and Agency leaders seeking a competitive advantage through data science.

Brendan joined 84.51° in 2017 as an insights account manager, where his primary role was consulting with CPG partners to drive customer insights in the areas of Price/Promotion, Assortment & Space, Ecommerce and Supply Chain – leveraging tools like 84.51° Stratum.

Brendan graduated from University of Cincinnati with a BBA in Marketing and worked in Brand Strategy at WPP’s Landor prior to joining 84.51°.
Brendan O'Brien