Sunrise 2027 is fast approaching, signaling a major shift in how products are scanned at retail checkout. This session explores what the move to 2D barcodes at the point-of-sale (POS) really means for grocery and how it unlocks more than just speed at checkout. Join Gena Morgan, VP of Standards, and Ned Mears, Senior Director of Standards, at GS1 US, as they break down core scanning and processing requirements, readiness considerations, and how the added data in 2D barcodes can enable new grocery use cases. Attendees will leave with clear next steps: what to prioritize now, which internal teams to align, and how to use available Sunrise 2027 resources to accelerate readiness.