Though the majority of Americans say they’re trying to cut back amid macro pressures and slow wage growth, economic pain isn’t evenly distributed. Data from Upside's new Consumer Spend Report shows that grocery shopper behavior is now defined by the growing gap between high-income and low-income shoppers. Wealthier households are driving average spending increases, masking the fact that many shoppers are struggling to keep pace.

In this panel discussion, attendees will learn what makes each shopper tick and how to win true loyalty across the entire spectrum.