Elizabeth Lafontaine is a Director of Research at Placer.ai. Backed by a decade of retail experience, she uncovers emerging trends in consumer behavior to help retailers and brands tap into new insights and create winning strategies in the ever-evolving world of commerce. She most recently served as Chief Retail Analyst at EnsembleIQ, a B2B media, intelligence and events firm, where she helped to develop new thought leadership focused offerings and served as a presenter and author.

Lafontaine’s previous experience in the broader retail industry included roles at Circana, Stein Mart and Macy’s. Lafontaine is a graduate of Syracuse University with a degree in retail management.