Nino Hörttrich is the Head of Global Retail Marketing at Diebold Nixdorf, where he drives strategic marketing initiatives across all retail segments. With a career rooted in retail, Nino brings a long-standing experience of both operational and experiential aspects of the industry—shaped by formative roles at Thalia, one of Europe’s leading book retailers, and Hugo Boss, a global fashion powerhouse.

At Diebold Nixdorf, Nino leads the charge in transforming retail environments through AI-powered solutions, self-service ecosystems, and real-time data integration. His work focuses on enhancing customer journeys and enabling retailers to thrive in an increasingly digital-first world.

A frequent speaker at global events such as NRF and NACS, Nino also contributes thought leadership to platforms like RETHINK Retail, where he explores the future of connected commerce and the evolving role of physical stores in omnichannel strategies.