Sarah Rivers is the Senior Director of Connected Commerce at IGA, bringing more than three decades of experience in the grocery industry. With a strong foundation in traditional advertising, she transitioned to digital marketing and e-commerce in 2014, helping independent retailers navigate the evolving retail landscape.

Since joining IGA, Sarah has built a unified connected commerce strategy that gives CPG partners streamlined access to fragmented, community-based independent retailers. She provides brands with digital activation opportunities, data visibility, and actionable insights across the independent channel. Sarah also serves as IGA’s primary liaison for technology vendors, ensuring innovative solutions support both retailers and brand partners in the digital age.