Barry is a retail veteran with 20+ years of experience working in retail, grocery, and e-commerce in the USA, UK, Ireland, and China. As Chief Product Evangelist, Barry leverages his extensive e-commerce experience to guide product strategy for Wynshop, the leader in digital commerce for local, store-based retailers. Before joining Wynshop, Barry helped the world’s largest grocers launch online grocery services and execute multichannel strategies for MyWebGrocer. He also led the international online grocery business for Tesco, growing revenue from zero to over $300 million annually, across eight international markets. Barry is an expert contributor to Grocery Dive, Grocery Doppio, and other industry media, a speaker at retail events, and a former member of the Forbes Technology Council.