Joe is Chief Marketing Officer at Sendik’s Food Market. Prior to Sendik’s Joe spent 29 years at Kroger’s Milwaukee Division, the parent company of Mariano’s and Pick ‘n Save, two leading grocery chains in the Midwest. He served as their VP of Marketing. Joe is an innovative Marketing professional with demonstrated success in driving profitable sales in the retail channel. He brings proven leadership in strategic sales plan development and execution, managing cross-functional teams. His success milestones include increasing market share in competitive trade areas, orchestrating new retail pricing concepts, designing a CRM loyalty platform and developing revenue-generating advertising and promotional programs. Joe earned his MBA from Cardinal Stritch University and his undergrad from Concordia University of Wisconsin, where he has served as adjunct Marketing Professor for the last 19 years.