As CPG’s optimize their budgets and look for better returns in their marketing strategies, retailers need to offer flexible investment options that maximize the ROI and deliver better shopper outcomes. By streamlining programs across Retail Media, coupons and promotions across channels retailers can increase the overall spend from their CPG partners and deliver better value to shoppers, which drives loyalty and sales. In this session we will explore some of the tactics that retailers are applying to build true omni-channel, comprehensive investment opportunities for their brand partners.

Inmar Executive & Special Retail Guest